Month: September 2015

Earlier this year, Archie Comics launched a massive Kickstarter campaign to help relaunch Riverdale for a modern audience. Just five days later, they shut the campaign down after backlash from the comic book industry. On today's episode, Tyler James and co-host Jeremy Melloul discuss exactly what went wrong in Riverdale, and more importantly, talk about the important lessons creators can learn from Archie's failed Kickstarter.

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Thousands of creators have had successful comic book projects on Kickstarter, and thousands more have had unsuccessful ones... but few creators have experienced both failure and success in the same month! Today, Tyler talks to writer Wes Locher about the agony and the ecstasy of Kickstarter, and how he turned a failed campaign into a successful one by changing 5 key things.

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What are the pros and cons of promoting your Kickstarter at comic book conventions? What are the best strategies for converting con attendees into happy backers? When is the best time to promote your Kickstarter at live-events like conventions? Tyler James discusses all this and more in this episode of ComixLaunch!

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