How to Outsource Your Crowdfunding Advertising with Jellop

Jellop is a marketing company laser focused on helping creators overachieve their Kickstarter goals by running highly targeted paid traffic campaigns during their launch. In this session, Tyler chats with Jellop’s Customer Outreach Manager Noah Kinsey about paid traffic strategy for higher level crowdfunding.

Highlights of This Session Include:

The target Return On Ad Spend (ROAS) Jellop recommends for crowdfunders.
How to estimate a good advertising spend budget for your launches.
The importance of testing when running an ad campaign and the two types of ads Jellop always tests.
Plus: How to get a conversation started with Jellop if you’re looking to outsource your ad efforts during your next launch?

Today’s Session is Brought to You By…

Gemini Comic Supply. Use discount code “ComixLaunch” at checkout and get 10% off COMIC FLASH MAILERS at geminicomicsupply.com

Today’s Featured Guest:

Noah Kinsey is the Customer Outreach Manager for Jellop, whose focus is helping visionaries and entrepreneurs overachieve their Kickstarter goals to bring their projects to life. He’s also a creator himself, and is the host of The #CoffeeTime Podcast.

Links Mentioned in Today’s Show:

https://jellop.com/faqs/

More About Our Sponsor:

Hey, are you getting ready to ship rewards to all your awesome backers?

With more than a decade of publishing under my belt, I’ve shipped my fair share of comics and graphic novels over the years… so you bet I was SHOCKED to realize I’d been doing it all wrong!

One of the most overlooked aspects of the Kickstarter process is your shipping materials, which is a shame, because how your package arrives is often the last impression your campaign will make on a backer, and will be a big factor in whether they choose to support you again.

And yet, I can’t tell you how many creators out there are disappointing their backers by shipping comics and graphic novels in shoddy packaging.
For the longest time, I was using and recommending rigid stayflat mailers for comics shipping… only to hear back from upset fans that their packages were decimated by a mail carrier who must hate them.

No more though.

I now use COMIC FLASH MAILERS from Gemini Comic Supply and the shipping complaints have all gone away.

COMIC FLASH MAILERS are engineered specifically to secure your comics and graphic novels.

They are constructed with high quality durable corrugated paper, while still being lightweight to reduce shipping costs.

Each mailer has a flexible capacity and is perfect for shipping single bagged and boarded issues or up to 12 comics or a few graphic novels in a single package.

And here’s a pro-tip: COMIC FLASH MAILERS slip comfortably into a FLAT RATE LEGAL envelope, which can save you 50% or more on the cost of shipping domestically, depending on the weight.

I reached out to Bryan Kelly at Gemini, told him I was a huge fan of his company, and secured a special deal for ComixLaunch listeners looking to upgrade their shipping game.

Just use COUPON CODE “ComixLaunch” at checkout at geminicomicsupply.com for 10% off your very first order at Gemini and treat your books and backers with the care they deserve.

ComixLauncher [377]

Figure out your pie-in-the-sky goal for your next Kickstarter campaign, and then figure out a target ad spend range that is 7-12% of that number? Would you be willing to spend that on ads if you could guarantee you’d hit your pie-in-the-sky goal?