The Challenge of Building a New Audience from Scratch with Rob Multari (Lone Wolf Comics)

Building a new audience is a challenge, even for creators who have had success in the past. Rob Multari of Lone Wolf Comics returns to the ComixLaunch Podcast to discuss the process and stress of building a new audience on different social channels and email lists to support his new children’s book, Wolf Pack Pups on Kickstarter.

Highlights of This Session Include:

Why it was important for Rob to set up a new audience and social channels for his children’s book imprint rather than launch under his existing accounts?
The importance of considering the opportunity costs before launching a new venture, and what makes it worth doing?
Strategies for building a new audience from scratch?
PLUS: Specific steps to keep momentum going and to stay positive when you know your launch will be a long grind?

Today’s Session is Sponsored By:

Comic Impressions, a US based comic and graphic novel printer specializing in BOTH small digital AND large offset print runs. Go to ComicImpressions.com to to submit a quote or request a FREE printing sample and when you mention ComixLaunch you’ll get 5% off your next order!

Today’s Featured Guest:

Rob Multari is the Pennsylvania based writer best know for the supernatural comics Night Wolf and Snow Paw, and the publisher of Lone Wolf Comics, who has raised well over six-figures in funding on the Kickstarter platform across a number of successful launches.

He’s a a pro in web development and graphic design, as well as social media management and email marketing.

He’s back on Kickstarter this month with his first children’s book, Wolf Pack Pups: A Halloween Trick or Treat Tail.

Links Mentioned in Today’s Show:

Wolf Pack Pups: A Halloween Trick or Treat Tail Book & Plush
https://www.kickstarter.com/projects/wolfpackpups/wolf-pack-pups-a-halloween-trick-or-treat-tail-book-and-plush

More About Our Sponsor:

Hey, have you heard of Comic Impressions yet?

I’m really excited about this comic and graphic novel printer that can service comic orders big and small, digital and off-set.

And because they’re located in the United States, they can get most of my listeners their books fast!

While new to comic scene, this printing company has been in the business of expertly putting ink on paper for over 30 years.

Comic Impressions is already printing books for successful Kickstarter creators and direct market publishers like Scout Comics, and they recently knocked the first printing project I sent sent their way for ComixTribe out of the park!

Comic Impressions is one of the few comic printers using the HP Indigo 12000 Digital Press which lets them digitally print comics that nearly indistinguishable from offset print runs at affordable prices, even for smaller runs.

Seriously, I’m a big print quality snob and these are some of the best digitally printed books I’ve ever flipped through.

But don’t take my word for it… what I want you to do is go right now and request a COMPLIMENTARY sample pack from ComicImpressions Team at ComicImpressions.com.

I asked Rich Boye at Comic Impressionsto put together a bunch of FREE sample packs for ComixLaunch listeners showcasing both their digital and offset printing capabilities and ship them at no charge to creators who ask for them… and he said no problem.

I know you’re going to be impressed.

And while you’re at it, if submit a quote for your next printing project and I think you’re going to find there pricing extremely competitive as well.

Plus, if you mention ComixLaunch and you’ll get an additional 5% off your next order!

Head over to ComicImpressions.com today.

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What would be the pros and cons of you expanding your IP to serve a new audience?